About Us

Jessica Ackerson was a stay-at-home mom from Lansing, Michigan, who loved receiving flowers, but wanted to enjoy them for longer than their typical lifespan.

Inspired and motivated by “Oprah’s Next Big Idea” in 2007 and the many women inventors who have appeared on her show, Jessica set out to find a way to improve the flower giving and receiving experience.

The result was the Hollywood Bloom spiral and charm… a patented product that can up to triple the display time of roses, simplifies the drying process, and encapsulates the personalized message, emotion, event, or milestone celebrated with the flowers.

Jessica partnered with her brother, Aaron Sorrels from Big Rapids, Michigan, who holds an MBA in supply chain management. And now, by the Grace of God and the help of a world-class network of suppliers, partners, and retailers, Jessica & Aaron are sharing this innovation with the world ... one flower lover at a time.